Considering that over 150 million Americans* regularly play video games, bringing that excitement to your event should be at the top of your to-do list! Gamification is not overrated, but is often underused. Here are three intriguing ways to use gaming at your next event:
- Implement a Scavenger Hunt to navigate attendees through your conference space.
Want your attendees to visit exhibitor booths? Incentivize and give them a reason. Attendees can use the JUJAMA app to find and scan items that are part of a scavenger hunt to earn points and land them a top-ranking spot on the leaderboard. As a bonus to you, ask exhibitors to pay for this extra traffic!
- Use In-App gaming to engage users and focus their interest on important in-app information
If your event’s priority is networking, get your attendees “Making Moves” — adding points to in-app actions, like scheduling meetings or completing their profile, can motivate users to visit certain areas of the app and complete certain tasks.
- Create quizzes to encourage friendly competition amongst attendees
People thrive on competition — whether it’s for a prize or leaderboard spot! Engage your audience and get them to play along with some trivia questions or challenges.
(*SOURCE: Entertainment Software Association)